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Wednesday, November 11 • 2:00pm - 3:00pm
Identify and Find Your ICP (Ideal Customer Profile)

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If you don’t choose who you want to do business with, then your customers will choose you! And these customers might be less than ideal. Understanding your Ideal Customer Profile (ICP) will dictate everything from product features or your service offerings to your marketing and prospecting strategy. Join Kristie Jones of Sales Acceleration Group as she walks you through the process of determining who your Ideal Customer is and then what you need to do to attract them.

If you missed the session, view the recording here.

avatar for Kristie Jones

Kristie Jones

Principal, Sales Acceleration Group
Kristie is the go-to expert for startup companies wanting to build or scale their sales teams. Her 19+ years as a Sales Leader in the SaaS space fuels her passion for helping bootstrapped or VE/PE funded founders increase revenue through improved strategy, process, and people. Her... Read More →

Wednesday November 11, 2020 2:00pm - 3:00pm CST